OKR Measure What Matters

No one has more collective experience in Objectives and Key Results than Google. But CXOs know that the OKR is a simple idea that could drive 10x growth!

Get Started Watch Our OKR Services Video

 "Measure What Matters" book, authored by John Doerr is available at

Is this great "OKR Book" enough to adopt?

Oh no! quite obvious right. If a book can make 10X growth, this world will be full of Google. It is your focus, actions, and implementation that determine.





History of OKR: In 1975, John Doerr, at Intel, attended a course by Andy Grove where he was introduced to the theory of OKRs, then called "iMBOs" for "Intel Management by Objectives". In 1999, Doerr, introduced the idea of OKRs to a start-up Kleiner Perkins had invested in . Doerr published Measure What Matters in 2017. Larry Page, the CEO of Alphabet and co-founder of , credited OKRs within the foreword to Doerr's book: "OKRs have helped lead us to 10× growth. Since becoming popular at , OKRs have found favor with several other similar tech start-up organizations including , , , and .

Ref: Wikipedia ©

OKR - TED Video

In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. .

Ref.: © What Matters, John Doerr's speech at ©TED, Vancouver, British Columbia, Canada on April 2018.

Credit to ©TED: TED Conferences LLC is an American media organization that posts talks online for free distribution under the slogan "ideas worth spreading". TED was conceived by Richard Saul Wurman in February 1984 as a conference; it has been held annually since 1990.

Our list of all resources for you, click below;

OKR for CXOs?  Challenges?

Why CXOs Choose OKRs?

The OKRs methodology is appealing to many CEOs because it is one of the few that encapsulates the organization both top-down and bottom-up. Unlike traditional goal setting methodologies, the company vision and long-term strategies are being converted into quarterly objectives with clear key results. The key results are then assigned to your management team and eventually to each team member.

OKRs and CFR (Conversations, Feedback and Recognition) together provide a clear path to setting and achieving the most inspired to the most trivial goals businesses and teams pursue.

Our mission is to galvanize leaders to set and achieve audacious goals—through inspiration, education, and application. img
John Doerr
Co-Founder & Publisher, © What Matters

Ref. Measure What Matters, World's 1st & #1 Book on OKRs

Getting Buy-in

Big bang approach without org. wide buy-in is a common mistake. We help you customize your approach based on culture and requirement.


CEO always would want OKRs to help organization or team to aim high, move fast, and excel. We help to prioritize.

How to Start?

CEO read Doerr's OKR Book and "-1"" Level is already familiar with concept. No worries! We will start your journey.

Coaching / Tool?

Coach helps in crafting road-map, define OKRs, facilitate workshop and train champions & managers. OKR Tool automates best practices. We offer both as one stop solution.

Common OKR Mistakes

Adopting OKR is a journey and not an event. Mistakes do happen. Our Coaching-as-a-Service help your journey successful.

Too many OKRs

Rather than being a laundry list of every single thing that you do, OKRs should only have top priority task aligned to the objectives for the quarter.

Not Aligned

OKR is an alignment tool, so it should never be set in isolation. Talking, co-ordinating and calibrating with other Depts/BUs/teams is very important.

Set & Forget

We can not set first and then forget OKRs. They are not like new year resolutions. Without CFR (Conversations, Feedback and Recognition), is it tough to achieve.

Our Approach in OKR Implementation

Manage post COVID-19 world! We help you create your own OKR playbook and leverage our intellectual assets, tools and experience.


Set/Re-set Direction

Develop strategy for OKR implementation with purpose, business decisions and stakeholders buy-in.


Nurture Culture

Facilitate fear and risk free conversations on priorities, build right culture and create mutual trust.


Set Cadence

Establish sense of ownership with transparency. Set time-line for progress check-ins and course corrections.

Our "Full OKR Implementation" Services

After our executive level meeting with CEO and sponsoring team, we would offer customized services (coaching & software), shown below.

OKR Workshop

Covers core concepts. Samples of OKR and cycle, grading with risks and culture. Coaching, Training internal OKR Champions.

OKR Setting

Workshop covers drafting effective OKRs, analysis, guidelines, hands-on sessions, validation and Feedback.

OKR Alignment

Helps in OKR alignment between departments, finalization and publication. Check-in process facilitation and quarterly audits.

OKR Automation

As per scope automates the OKR processes, workflows, best practices and configuring the tool with user training and go-live.

CFR Automation

Integrates with CFR approach, tools, apps (Microsoft Teams and Slack ) to Automate Team Collaboration on Goals.

Add-on Automation

Covers Coaching VAS (value added services), OKR++ or Talent Management add-ons and on-demand data integration.

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Break Digital Silos - Integrate Seamlessly

Our Software integrates with popular business applications, authentication providers and HRIS. Bridge the disconnect between strategic, operational and performance management systems.


Why we are Different?

Our strength is focussed talent management software implementation experience, deeper understanding of performance management domain and proven product to market fit, leading a short and successful implementation.

In house principal OKR coach, qualified consultant and MNC experienced professionals (>60 Yrs.) to provide a complete end to end "full OKR implemenation" services, including training to your internal OKR Champions with knowledge transition.

Comes with our backend remote support infrastructure, expertise for a systematic go-live.


Ease of Use (UX)

Millennials friendly modern UX design, built-in user tips/tutorials, free OKR & CFR samples & user training

Fully Customizable

>8 Years of excellent product-to-market fit software engineering maturity at SMBs to MNCs across industries clients

300+ Clients Exp.

Unique best practices, innovative implementation with digital product adoption tours for users

Ready Integration

First of its kind tools integration with HRIS, KPI data source, SSO, User adoption for OKR and Talent Management products

User Perspectives

Check out our designs by UX experts, In-app live flows, Online multimedia tutorials, tools integration and world-class support & training.

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Digitize Your Talent Management processes in one unified platform to manage OKRs, CFR, Continuous PMS, L&D and Core HR in one system.

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